Steve Hagen Uses Direct Mail Farming and Earns 600% ROI with Wise Pelican
The Agent
- •Name: Steve Hagen
- •Company: Keller Williams | The Legacy Group
- •Location: Garland Neighborhood, Washington State
- •Specialty: Historic homes & neighborhood farming
👋 Meet Steve Hagen
Within just a few mailings, Steve's postcards started turning into real conversations—and listings. He sold one home, secured two upcoming listings, and has two more leads in progress—all within his own historic neighborhood.
With average commissions between $5,000 and $6,000, that's an estimated 600% ROI from his Wise Pelican campaign.
After more than three decades in real estate, Steve Hagen knew the basics of building relationships hadn't changed—only the tools had. While many agents turned to social media, Steve decided to go back to what once made him successful: farming his own neighborhood.
Living in the historic Garland district, a charming area filled with 100- to 120-year-old homes, Steve wanted to reconnect with his community, establish himself as the go-to local agent, and generate consistent listings close to home.
🧩 The Challenge
Even as part of one of Washington's most productive teams, The Legacy Group, Steve wanted to build his own sphere again—this time within walking distance. He needed a simple, consistent way to stay visible among homeowners and remind them that a trusted, experienced agent lived right next door.
That's where Wise Pelican came in.
“I've already sold one home, have two more listings coming up, and a couple more in the works—all from mailing in my own neighborhood. It's proof that consistency really does pay off.”
Steve Hagen, Keller Williams
♟️ The Wise Pelican Winning Strategy
Steve launched a consistent postcard campaign targeting his own neighborhood—showcasing his experience, local knowledge, and friendly face. Each month, his professionally branded postcards landed in the mailboxes of hundreds of nearby homeowners.
Using Wise Pelican's Express Editor and Set-It-and-Forget-It Subscription, he could quickly customize each postcard, approve it with his account manager, and stay in touch without lifting a finger.
“It's so easy—click, click, drop your photo in, and go. With Wise Pelican, I'm showing up in front of hundreds of neighbors every month with a professional postcard. There's nothing else like it.”
Steve Hagen, Keller Williams
🎯 The Results
Within just a few mailings, Steve's postcards started turning into real conversations—and listings:
- 🏠 1 Listing Sold in His Neighborhood
- 📈 2 New Listings Coming Soon
- 💬 2 More Potential Leads in Progress
- 💵 Estimated 1,150% ROI Based on Commissions vs. Mailing Costs
He's now recognized around town as 'The Garland Realtor.' When a neighbor called his name at the grocery store, he knew his consistency was paying off.
“My account rep makes everything seamless. We jump on a quick 15-minute call, finalize the design, and she sends me the proof. It's effortless, and the postcards look incredible every time.”
Steve Hagen, Keller Williams
🛠️ Features for Success
For Steve, Wise Pelican wasn't just about sending postcards—it was about staying relevant, visible, and professional without the constant effort.
- ✓Express Editor: Create and personalize postcards in minutes
- ✓Set-It-and-Forget-It Subscription: Ensures consistent monthly outreach
- ✓High-Quality Templates: Designed for maximum impact and brand consistency
- ✓Dedicated Account Support: Guided campaign setup with quick turnaround
🚀 Ready to Get Back to Real Farming Like Steve?
Steve Hagen's success proves that old-school farming still works—especially with the right tools.
Wise Pelican helps agents stay consistent, build community presence, and generate predictable listings year-round. Start your own neighborhood success story today—with customizable templates, automated scheduling, and campaigns that make homeowners recognize you as their local agent.
Start Mailing Today
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