Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican

The Agent

• •Name: Ledeen Hangen
• •Company: Realty One Group
• •Location: Bluffton, South Carolina
• •Specialty: Former buyer-focused agent shifting to seller farming

👋 Meet Ledeen Hangen

Ledeen is a real estate agent with Realty One Group based in Bluffton, South Carolina. With more than nine years of experience, she had primarily focused on buyers—but she knew that to grow her business, she needed to start attracting sellers and establish herself as the go-to listing agent in a neighborhood she could call her farm.

Ledeen Hangen built her early career working primarily with buyers. But as her business grew, she found herself wanting more balance—and more control. What she needed was a steady stream of listings. That's when she decided to sign up for a Wise Pelican subscription and started mailing postcards to a local farm area every month.

🧩 The Challenge

For years, Ledeen's primary focus was on buyers—but that often meant longer transaction times, more uncertainty, and less predictability. She wanted to establish herself in a geographic farm and attract seller clients, but she needed a way to stay top-of-mind in a saturated market.

She knew that consistency was key—and that meant finding a marketing partner who could help her show up reliably and professionally, month after month.

♟️ The Wise Pelican Winning Strategy

Ledeen found Wise Pelican and launched a direct mail campaign to a local neighborhood of around 1,200 homes. She used Wise Pelican's Express Editor to design personalized postcards and made sure each one had a clear, compelling call to action.

What made the difference? Mailing Automated Seller Valuation postcards. These postcards include a QR code that takes recipients to a home valuation page tailored just for them—giving curious homeowners a quick and easy way to see what their home was worth and to reach out.

Her strategy wasn't about one-off efforts. It was built on consistent, monthly mailings, keeping her brand and message fresh in the minds of local homeowners.

🎯 The Results

Within her first year of consistent mailing, Ledeen secured her first listing—more followed, and the neighborhood began to see her as the area expert.

• 🏘️ 14 listings directly tied to her mailing campaign
• 💸 660% Return On Investment
• 🎯 One neighborhood. One postcard per month. Zero guesswork.

Her consistent presence turned into real business results—and a powerful shift from buyer-heavy business to listing machine, with over $150,000 in commissions generated.

🛠️ Features for Success

For Ledeen, Wise Pelican offered more than just printing and mailing. It gave her the tools and structure to execute a long-term marketing strategy without having to manage it daily.

• ✓The Express Editor made it quick and easy to personalize each postcard and align with her brand style
• ✓The PowerFarm subscription enables automated, data-driven outreach, keeping her visible year-round
• ✓Home Valuation postcards with QR codes provided a simple way for homeowners to engage and request valuations