How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail

The Agent

• •Name: Bree Kruger
• •Company: Great American Title
• •Location: Scottsdale, Arizona
• •Specialty: Listing-focused marketing, farming strategy, and agent growth

👋 Meet Bree Kruger

Bree Kruger works closely with more than 100 real estate agents, helping them grow their businesses through intentional, consistent marketing that results in real leads — including listings generated directly from direct mail campaigns.

After spending years on the agent side and running large teams, Bree found her passion in the business and strategy side of real estate. Today, she supports agents by helping them build their book of business, generate qualified leads, and stay visible in their markets long enough for results to compound.

Her focus is simple: marketing that sounds like the agent, builds trust over time, and turns consistency into measurable outcomes.

🧩 The Challenge

Many of the 100+ agents Bree works with want to market consistently — but consistency is where most of them struggle. Some expect immediate results from a single mailing. Others start campaigns without a clear plan for how print fits into their larger marketing strategy.

Without defined goals, campaigns become reactive instead of strategic. Messaging shifts month to month. Branding isn't aligned. And too often, agents abandon print before results have time to compound.

For Bree, the challenge wasn't convincing agents to try direct mail — it was helping them commit to a structured, long-term approach while removing the operational burden of printing, mailing, and managing logistics themselves.

♟️ The Wise Pelican Winning Strategy

For Bree, direct mail plays a key role in a layered marketing approach. Each agent starts with a simple one-page business plan that outlines their goals and the pillars they want to focus on — whether that's listings in a specific farm, open houses, referrals, or community engagement.

Wise Pelican allows Bree to bring those plans to life through highly customized postcard campaigns. Agents aren't limited to generic templates. Instead, they can mail pieces that reflect their brand, highlight hyper-local events, promote open houses, or even support local charities.

Print is layered alongside digital marketing, email, and social media, but it serves a distinct purpose: giving homeowners something tangible that builds trust and reinforces the agent's presence over time.

🎯 The Results

Results vary by agent, but Bree regularly sees listings and high-quality leads generated directly from print campaigns executed through Wise Pelican. In one recent example, an agent sent a Just Listed postcard tied to a local charity. The postcard invited neighbors to an open house while also encouraging them to bring donations for a local pet rescue. Instead of being thrown away, the postcard was saved — and brought to the event.

• 🏘️ Increased open house traffic
• 👥 Meaningful conversations with neighbors
• 📈 Two strong listing leads
• 🔁 Listing appointments directly tied to the postcard

Across all of her agents, Bree continuously reviews campaign performance to understand what's working, when to pivot, and where to double down — keeping each direct mail effort intentional and results-driven.

🛠️ Features for Success

These are the Wise Pelican features Bree relies on to support consistent, agent-led direct mail campaigns:

• ✓Custom postcards that match each agent's branding
• ✓Quick revisions and responsive support when changes are needed
• ✓Effortless workflows that save agents time and reduce friction