real estate marketing Tips, tricks, strategies, and ramblings
All things real estate, direct mail, digital marketing, and things we just like to talk about
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
Is Wise Pelican Better than a Local Printing Company?
Finding the right source for your marketing materials can be a game-changer. This is especially true for direct mail campaigns After all, time is money, and the simpler the process is to print and mail postcards to your real estate farm, the more time you will have to...
Why Your Sphere of Influence Is So Important for Success in Real Estate
As a real estate agent, your main objective is to help people fulfill their dreams by helping them find the right home for their needs. While having a strong knowledge of the real estate marketing and transaction process is important, lead generation is key to...
How Real Estate Agents Earn More Listings with Open House Postcards
If you ask 100 real estate agents their feelings about Open Houses, the responses will range from love to loathe, and everything in-between. Regardless of personal preference, Real estate agents can create a variety of lead-generating opportunities for both future...
What Is It About Real Estate Farming Postcards That Keeps Them Working?
Real estate farming is a steadfast marketing technique used by real estate agents to cultivate business in specific geographic areas. As the name implies, agents farm a particular location with the goal of obtaining listings. The techniques for effective real estate...
A Complete Guide to a Real Estate Transaction Coordinator
When it comes to being a real estate agent, there is a lot more to the process than submitting offers and handing over the keys. A typical transaction involves a multitude of tasks from start to finish that require coordination, expertise, and dedication. Initially,...
How Does Marketing Work and What does that Mean for you as a Real Estate Agent?
There are two main types of marketing that business utilize: direct response marketing and brand recognition marketing. Depending on the industry that a business is in, the type of marketing that a business utilizes will vary. Coca-Cola, for instance, is unlikely to...
How to Be a Successful Real Estate Agent
The National Association of Realtors reports that 5.64 million existing homes sold in 2020. With so many sales, there were millions in real estate profits on the table. Nationwide, there are around 106,000 real estate brokerage firms, so the business is highly...
The Ultimate Guide to Marketing to Expired Listings
It's finally happened. That listing that you wish you had your name on is now expired. Now is your chance to reach out to the owner to turn the previous agent’s failure into their (and your) victory. However, marketing to expired listings is a lot like courtship. You...
Tips for Just Sold Postcards
Whether you officially sold a listing, or closed on a home for your buyer's client, it's a great feeling! However, once you celebrate, this is a great opportunity to reach out to homeowners in your real estate farm and let them know you just sold a home. Our real...
Tips for Just Listed Postcards
When a real estate agent lists a home for sale, a Just Listed postcard is a great way to share this listing with the rest of the neighborhood. Our real estate-focused Just Listed postcards make it easy to send full-color, 6x9 postcards with details including the...
20 Ways to Market Yourself as a Real Estate Agent
Getting your real estate license is only the first step to being an effective real estate agent. To do well, you also have to master the art of marketing and sales. Without it, you will find that your business will dry up, and you won't have that constant stream of...
The Truth About Real Estate Postcards and How to Successfully Use Them
There was an Inman article I recently read that had me saying “YES!”. As much as I love the Millionaire Real Estate Agent by Gary Keller, it’s been a little while since I’ve read it and I had forgotten about this quote: “Reinventing the wheel every time is just plain...
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
Is Wise Pelican Better than a Local Printing Company?
Finding the right source for your marketing materials can be a game-changer. This is especially true for direct mail campaigns After all, time is money, and the simpler the process is to print and mail postcards to your real estate farm, the more time you will have to...
Why Your Sphere of Influence Is So Important for Success in Real Estate
As a real estate agent, your main objective is to help people fulfill their dreams by helping them find the right home for their needs. While having a strong knowledge of the real estate marketing and transaction process is important, lead generation is key to...
How Real Estate Agents Earn More Listings with Open House Postcards
If you ask 100 real estate agents their feelings about Open Houses, the responses will range from love to loathe, and everything in-between. Regardless of personal preference, Real estate agents can create a variety of lead-generating opportunities for both future...
What Is It About Real Estate Farming Postcards That Keeps Them Working?
Real estate farming is a steadfast marketing technique used by real estate agents to cultivate business in specific geographic areas. As the name implies, agents farm a particular location with the goal of obtaining listings. The techniques for effective real estate...
A Complete Guide to a Real Estate Transaction Coordinator
When it comes to being a real estate agent, there is a lot more to the process than submitting offers and handing over the keys. A typical transaction involves a multitude of tasks from start to finish that require coordination, expertise, and dedication. Initially,...
How Does Marketing Work and What does that Mean for you as a Real Estate Agent?
There are two main types of marketing that business utilize: direct response marketing and brand recognition marketing. Depending on the industry that a business is in, the type of marketing that a business utilizes will vary. Coca-Cola, for instance, is unlikely to...
How to Be a Successful Real Estate Agent
The National Association of Realtors reports that 5.64 million existing homes sold in 2020. With so many sales, there were millions in real estate profits on the table. Nationwide, there are around 106,000 real estate brokerage firms, so the business is highly...
The Ultimate Guide to Marketing to Expired Listings
It's finally happened. That listing that you wish you had your name on is now expired. Now is your chance to reach out to the owner to turn the previous agent’s failure into their (and your) victory. However, marketing to expired listings is a lot like courtship. You...
Tips for Just Sold Postcards
Whether you officially sold a listing, or closed on a home for your buyer's client, it's a great feeling! However, once you celebrate, this is a great opportunity to reach out to homeowners in your real estate farm and let them know you just sold a home. Our real...
Tips for Just Listed Postcards
When a real estate agent lists a home for sale, a Just Listed postcard is a great way to share this listing with the rest of the neighborhood. Our real estate-focused Just Listed postcards make it ea
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