real estate marketing Tips, tricks, strategies, and ramblings

I’ve been a pretty strong lead generator since I was a kid.  When I was 12 years old I took out a three line ad in the local newspaper (for $1 per line per day) to sell beanie babies.  In college I used Google Adwords to launch a granite and marble company I founded...

At some point during your Direct Mail campaign, the phone is going to ring with a prospective client on the other end who’s interested in selling their home. In a previous post, we shared some of our top tips for Successfully Following Up with Real Estate Leads. In...

While there are plenty of opportunities to succeed in real estate, most new agents learn quickly that this is an extremely competitive industry. The sheer number of licensed real estate agents in the United States alone usually means that you can’t walk through a...

As long as you stay consistent and persistent with your lead generation tactics, sooner or later, you will receive a phone call, text, email, or direct message inquiring about your real estate services. When that moment occurs, congratulations! However, the...

Postcards are great for providing prospective clients with valuable information, but they can be fun, too. Plus, when you add the element of a contest and a prize, you have the makings of a fun postcard that will also generate leads. In this post, we will provide some...

One of the biggest shifts we are seeing in the real estate industry, especially during the COVID-19 pandemic, is the use of video conferencing to stay in touch. Not only is video conferencing a great way to stay in touch with clients, it is also ideal for agents to...

The real estate industry is currently facing what could be the most uncertain future since the 2008 financial crisis. In a previous post, we provided an in-depth look into a graph which showed the average housing price over the course of six decades. Since many...

I just wanted to share how we're handling things in our household. Obtaining disinfectant wipes: staples.com generally has some in stock though it's hit or miss.  They have a brand called Perk that seems to be good and the label even addresses Corona 👍🏼. Staples also...

Social distancing is absolutely critical during these times, but it doesn’t mean real estate agents can (or should) idly stand by and wait for the COVID-19 crisis to cease. Instead, this is a great opportunity to stay in contact with your target audience, and stay...

Whether you refer to it as COVID-19, SARS-COVID-2, or simply the Coronavirus, the pandemic associated with this virus has generated widespread media attention, panic, and concern for our health and safety. In addition to the health and safety concerns, the economic...

We can all agree that working hard isn’t as useful as working smart. In another post, we highlighted the importance of delegating tasks as your real estate business grows. One of the biggest questions we receive from clients is:  “How do I know which tasks to...

The year 2020 kicks off a new decade, and we expect to see plenty of unique opportunities open up for the real estate industry in the coming years. In this post, we wanted to share a few of the important trends to follow in 2020 and beyond. By keeping an eye on these...