real estate marketing Tips, tricks, strategies, and ramblings
All things real estate, direct mail, digital marketing, and things we just like to talk about
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
The Barrett Group | Direct Mail Case Study
Based in Ann Arbor, Michigan, JoAnn Barrett has been a real estate agent since 2006. Check out the video to learn about how JoAnn has seen a 100-percent response rate and an average of 1 listing per month with her direct mail marketing effortsJoAnn Barrett's Start...
19 Proven Methods To Grow Your Dental Practice
An effective dental practice provides admirable service to its patients, but a successful practice has to do more. Building a sustainable and successful dental practice requires consistent growth and a strong, thoughtful plan. When working to grow your dental...
5 Popular Summer Real Estate Client Events
Connecting with both new and established clients throughout the year can be challenging. After all, your marketing efforts may be lost in the shuffle of clients’ busy lives and responsibilities. However, in the summer months, life seems to slow down a notch. The days...
26 Awesome Pop-By Ideas for Realtors
Staying connected with past and prospective clients is an essential aspect of a successful real estate agent’s marketing efforts. While there are many methods that you can use to keep in touch, a smart idea is to pop by their house from time to time. By simply...
5 Great 4th of July Marketing Ideas for Real Estate Agents
July 4 is a unique holiday because it brings together entire communities to celebrate with food, music, fireworks and other festivities. As a patriotic community celebration, this is the ideal time for you to market yourself as a real estate agent. After all, branding...
How do Interest Rates Impact the Real Estate Market?
It may seem like everyone is talking about interest rates today. Interest rates have been front and center in news headlines recently, so you may not be surprised to hear your fellow real estate agents express their concerns about the impact that interest rates will...
Recruiting Real Estate Agents: Why, How, and When
Building an effective top-producing real estate team is essential for your success, but it is also easier said than done. After all, many real estate teams are vying for attention from the same pool of candidates. At the same time, real estate agents who have...
7 Must-Have Real Estate Marketing Materials
The real estate industry is highly competitive, so finding a way to get noticed and to differentiate yourself is important. In fact, there are more than 1.5 million Realtors in the United States, and more are licensed each day. Of course, many real estate agents throw...
How to Successfully Utilize Property Management Postcards
Both long-term and short-term rentals offer investors several incredible benefits. For example, financial benefits include a relatively stable stream of income, property value appreciation and tax write-offs. As lucrative as a rental property can be, however, there...
The Ultimate Guide to Success with Direct Mail Postcards
In the digital world that we live in, it may be easy to assume that your real estate business’s marketing campaign should focus exclusively on email and online marketing efforts. These efforts include social media marketing, paid search ads and online display ads....
How Real Estate Agents use Social Media Marketing to Generate Leads
Your ability to effectively connect with your target audience through marketing plays a major role in your success as a real estate agent. Traditionally, methods like newspaper ads, mailers and other marketing avenues were heavily used by real estate agents to reach...
Door Knocking in Real Estate – Is It Worth the Effort?
For decades, motivated real estate agents have been pounding the pavement to meet potential clients face-to-face. Door-knocking real estate agents may not be received well by all homeowners, but the practice can yield tremendous benefits when done strategically....
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
The Barrett Group | Direct Mail Case Study
Based in Ann Arbor, Michigan, JoAnn Barrett has been a real estate agent since 2006. Check out the video to learn about how JoAnn has seen a 100-percent response rate and an average of 1 listing per month with her direct mail marketing effortsJoAnn Barrett's Start...
19 Proven Methods To Grow Your Dental Practice
An effective dental practice provides admirable service to its patients, but a successful practice has to do more. Building a sustainable and successful dental practice requires consistent growth and a strong, thoughtful plan. When working to grow your dental...
5 Popular Summer Real Estate Client Events
Connecting with both new and established clients throughout the year can be challenging. After all, your marketing efforts may be lost in the shuffle of clients’ busy lives and responsibilities. However, in the summer months, life seems to slow down a notch. The days...
26 Awesome Pop-By Ideas for Realtors
Staying connected with past and prospective clients is an essential aspect of a successful real estate agent’s marketing efforts. While there are many methods that you can use to keep in touch, a smart idea is to pop by their house from time to time. By simply...
5 Great 4th of July Marketing Ideas for Real Estate Agents
July 4 is a unique holiday because it brings together entire communities to celebrate with food, music, fireworks and other festivities. As a patriotic community celebration, this is the ideal time for you to market yourself as a real estate agent. After all, branding...
How do Interest Rates Impact the Real Estate Market?
It may seem like everyone is talking about interest rates today. Interest rates have been front and center in news headlines recently, so you may not be surprised to hear your fellow real estate agents express their concerns about the impact that interest rates will...
Recruiting Real Estate Agents: Why, How, and When
Building an effective top-producing real estate team is essential for your success, but it is also easier said than done. After all, many real estate teams are vying for attention from the same pool of candidates. At the same time, real estate agents who have...
7 Must-Have Real Estate Marketing Materials
The real estate industry is highly competitive, so finding a way to get noticed and to differentiate yourself is important. In fact, there are more than 1.5 million Realtors in the United States, and more are licensed each day. Of course, many real estate agents throw...
How to Successfully Utilize Property Management Postcards
Both long-term and short-term rentals offer investors several incredible benefits. For example, financial benefits include a relatively stable stream of income, property value appreciation and tax write-offs. As lucrative as a rental property can be, however, there...
The Ultimate Guide to Success with Direct Mail Postcards
In the digital world that we live in, it may be easy to assume that your real estate business’s marketing campaign should focus exclusively on email and online marketing efforts. These efforts include social media marketing, paid search ads and online display ads....
How Real Estate Agents use Social Media Marketing to Generate Leads
Your ability to effectively connect with your target audience through marketing plays a major role in your success as a real estate agent. Traditionally, methods like newspaper ads, mailers and other marketing avenues were heavily used by real estate agents to reach...
Door Knocking in Real Estate – Is It Worth the Effort?
For decades, motivated real estate agents have been pounding the pavement to meet potential clients face-to-face. Door-knocking real estate agents may not be received well by all homeowners, but the practice can yield tremendous benefits when done strategically....