Samantha Scales Marketing for 175 Agents and Drives Leads with Wise Pelican

The Agent

• •Name: Samantha Ostert
• •Company: Skogman Realty
• •Location: Cedar Rapids, Iowa
• •Specialty: Agent support and remodeling campaign marketing

👋 Meet Samantha Ostert

Samantha Ostert helps manage marketing for a powerhouse brokerage of 175 agents—and she's found a way to keep everyone's postcards going out smoothly, on time, and on budget. With the added bonus of running direct mail campaigns for their remodeling companies, Samantha's strategy combines consistency with flexibility—and Wise Pelican is the tool that makes it all possible.

Supporting a large team of agents means Samantha needs systems that actually work. Whether it's an aggressive 6-postcard blitz in two weeks or steady monthly farming, her team is seeing real results. Remodeling campaigns alone average 3 leads per campaign, and the platform's ease of use means even busy agents with no marketing experience can stay top of mind.

🧩 The Challenge

Coordinating marketing for over 175 agents is no small task. From keeping costs predictable to managing countless mailing lists, Samantha needed a tool that offered both power and simplicity. Their old vendors were either too slow or too pricey—and the lack of customer support made things even harder.

On top of that, her agents didn't always prioritize marketing. She knew that if she wanted to help them grow, she'd need to make the process as seamless as possible—something that would actually get used and deliver real results.

♟️ The Wise Pelican Winning Strategy

With Wise Pelican, Samantha launched multiple mailing efforts across her brokerage and remodeling businesses. Their agents used farming strategies like the 8×8 campaign—or even more aggressive versions—to build name recognition fast.

Her remodeling team mailed consistently and saw high engagement from each drop. Each campaign was thoughtfully timed, visually consistent, and backed by a strong call to action—either using custom uploads or pre-designed Wise Pelican templates.

Wise Pelican's mailing list management tool was a game-changer, making it easy to store, sort, and reuse agent-specific lists while planning ahead with accurate cost estimates.

🎯 The Results

Wise Pelican didn't just simplify the process—it delivered measurable outcomes across the board:

• 📬 1,500 buyer and seller transactions in the last year
• 👥 175+ agents supported with custom and templated mailings
• 🚚 Faster turnaround with no minimum order quantities
• 🛠️ Easy mailing list storage to support individual agent needs

From consistent farming campaigns to remodeling lead generation, Wise Pelican became the backbone of Samantha's entire direct mail operation.

🛠️ Features for Success

For Samantha, the value wasn't just in postcard results—it was in how effortlessly the system worked for her entire organization.

• ✓Mailing List Management: Store and reuse agent-specific lists across campaigns
• ✓Quick Turnaround: Send any volume at any time without delays
• ✓Creative Flexibility: Upload your own designs or use built-in templates
• ✓Cost Clarity: Know exact campaign pricing up front for easy planning