15 New Patients and a 300% ROI—All from Just 3 Mailings
The Agent
- •Name: Dr. Johnna Thomas
- •Company: Restore Dental
- •Location: Kansas (Leawood area)
- •Specialty: Dentistry — new practice patient acquisition
👋 Meet Dr. Johnna Thomas
After launching Restore Dental in late 2019, Dr. Johnna Thomas was ready to grow—until the world changed. Once things began to stabilize, she made the decision to ramp marketing back up quickly and intentionally.
In January, Dr. Thomas partnered with Wise Pelican to launch her first direct mail campaign. Within just three postcard drops, her practice generated 15 new patients, delivering results that exceeded her expectations and helped kickstart sustainable growth.
🧩 The Challenge
Like many new practice owners, Dr. Thomas needed a way to reach her local community efficiently and stand out in a competitive healthcare market. Time mattered—she didn't have weeks to plan campaigns or guess at what might work.
She also knew that relying solely on SEO and paid ads could limit reach, especially when trying to build local awareness from the ground up.
“We've had an initial amazing result—15 new patients from three drops, which is more than I expected.”
Dr. Johnna Thomas, Restore Dental
♟️ The Wise Pelican Winning Strategy
Dr. Thomas worked closely with Wise Pelican to launch a targeted direct mail campaign focused on attracting new patients in her area. Wise Pelican curated a specific mailing list to ensure her postcards reached the right households, while the design team delivered postcard renderings within 48 hours, allowing her to move quickly without losing momentum.
The final postcard reflected the exact brand image she envisioned—professional, polished, and welcoming.
Beyond execution, Wise Pelican also guided Dr. Thomas on how far to market geographically, helping her avoid wasted spend and focus on the most effective radius for her practice. Rather than replacing digital marketing, she used direct mail alongside SEO and SEM, creating a multi-channel strategy that reinforced her visibility both online and offline.
“Wise Pelican's guidance—especially around list selection and how far out to market—has been one of the most helpful parts for my practice.”
Dr. Johnna Thomas, Restore Dental
🎯 The Results
Dr. Thomas saw immediate and meaningful outcomes from her first campaigns:
- 🦷 15 new patients generated from just three postcard drops
- 📈 Revenue increased as new patients entered the practice
- 🔁 Additional patient referrals followed as new patients shared their experience
She also emphasized that these results extended beyond direct responses, with patient referrals compounding the impact of each mailing.
“I'm not a marketing specialist, so I really appreciated their attention to detail and guidance.”
Dr. Johnna Thomas, Restore Dental
🛠️ Features for Success
For Dr. Thomas, Wise Pelican provided both speed and expertise—two things new practice owners can't afford to compromise on.
- ✓Fast turnaround on postcard designs
- ✓Hands-on guidance for list selection and campaign setup
- ✓Attention to detail that ensured her branding was represented correctly
- ✓Ease of use, even without a marketing background
✅ Why Dr. Thomas Recommends Direct Mail
Based on her experience, Dr. Thomas encourages other dentists—especially those starting from scratch—to consider direct mail as part of a broader marketing strategy.
By combining Wise Pelican's direct mail campaigns with digital marketing, she's been able to generate new patients, increase revenue, and build long-term momentum for her practice.
Start Mailing Today
A+ BBB Accredited
4.6 Stars | 184 Reviews
4.8 Stars | 580 Reviews
These Companies Have Seen Results With Wise Pelican
See how agents and businesses across the country are using consistent direct mail to generate listings, build their farms, and grow their business.
How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail
Bree Kruger - Great American Title
Biagio Lands 50 Listings & Earns $325K With Wise Pelican
Biagio Cerbelli - Assist-2-Sell
Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican
Ledeen Hangen - Really One Group
Frequently Asked Questions
Ready to Get Started?
Take the first step in generating leads with postcards by creating a Free Account. Simply fill out the form and you will be able to browse all of our templates!
Still have a question? Feel free to reach out to us by chat, email, or phone.