The Kay-Grant Group Achieves a 330% ROI Using Consistent Postcard Farming

The Agent

• •Name: Andrea Lilienfeld
• •Company: The Kay-Grant Group
• •Location: Scottsdale, Arizona
• •Specialty: High-volume postcard farming in competitive residential markets

👋 Meet Andrea Lilienfeld

The Kay-Grant Group nearly quadrupled their production and achieved a 330% return on investment from postcard marketing alone—clear proof that consistency and data-driven strategy still win, even in crowded markets.

Operating in one of the most competitive real estate markets in the country, the team built a listing-focused business powered almost entirely by direct mail. By committing to a repeatable postcard strategy, they were able to scale production year over year while keeping marketing spend tightly controlled.

🧩 The Challenge

Launching and growing a real estate business in Scottsdale, Arizona means competing against highly visible agents, heavy digital advertising, and constant market noise. Standing out required more than one-off marketing or short-term experiments.

Andrea Lilienfeld and her team needed a predictable system for generating listings—one that could be measured, optimized, and scaled without relying on unpredictable lead sources.

♟️ The Wise Pelican Winning Strategy

Instead of splitting attention across dozens of channels, The Kay-Grant Group committed to direct mail as their primary listing engine. They used Wise Pelican postcards to consistently farm targeted neighborhoods, mailing more than 10,000 postcards per month.

This wasn't about quick wins—it was about repetition, recognition, and trust built over time. By pairing solid market data (turnover rates, pricing, and agent saturation) with consistent mailing, the team created a repeatable system where postcard volume directly supported listing growth.

🎯 The Results

The numbers tell the story clearly:

• 📈 Nearly 4× production growth
• 💸 330% ROI from postcard marketing (listing transactions alone)
• 📬 Approximately 128,000 postcards mailed annually
• 🏡 Roughly one listing transaction per 5,300 postcards
• 🔁 Frequent double transactions, as sellers often became buyers as well

Even at a conservative conversion rate, the economics worked. One listing more than covered the cost of thousands of postcards—making the strategy both scalable and sustainable.

🛠️ Features for Success

Wise Pelican enabled the Kay-Grant Group to execute a high-volume strategy without operational friction.

• ✓Reliable postcard production at scale
• ✓Consistent quality across large monthly mailings
• ✓No minimums or restrictions limiting growth
• ✓A platform built for repeat, data-backed campaigns