Targeted Mail, Tangible Wins: The Beasleys' Strategy Behind 6 Listings and Major ROI

The Agent

• •Name: Chad & Jen Beasley
• •Company: eXp Realty
• •Location: Birmingham, Alabama
• •Specialty: Targeted geographic farming with high ROI listings

👋 Meet Chad & Jen Beasley

By switching to precision-targeted postcards using Wise Pelican's Polygon tool, Chad and Jen Beasley secured 6 listings, reduced their marketing spend, and built a dominant presence in key Birmingham neighborhoods. Every postcard now lands exactly where it's needed—driving real results without wasted dollars.

Chad and Jen are a husband-and-wife real estate team with years of experience farming the suburbs of Birmingham, Alabama. After sending generic postcards to 15,000 homes each month, they realized it was time to focus. Wise Pelican didn't just improve their targeting—it transformed their entire approach to marketing.

🧩 The Challenge

For nearly eight years, the Beasleys mailed up to 15,000 postcards per month, spending close to $3,000 monthly on broad campaigns. While this approach brought results, they lacked control—sometimes entire neighborhoods (including Jen's parents!) missed mailings due to imprecise targeting.

They needed a way to market intentionally and efficiently—one that let them focus on specific streets, neighborhoods, and households without wasting their budget or reach.

♟️ The Wise Pelican Winning Strategy

Enter the Wise Pelican Polygon tool—which gave the Beasleys total control. Now, instead of mailing to thousands, they handpick exact streets and homes, draw custom targeting zones, and send postcards that resonate.

This shift didn't just refine their targeting—it reduced their monthly spend and increased relevance. Every postcard carried a hyper-local message: 'We just sold your neighbor's house'—with clear proof of results.

Wise Pelican's support also stood out. Whether troubleshooting or planning campaigns, they had real people ready to help—making the system not only powerful but personal.

🎯 The Results

Precision marketing with Wise Pelican delivered real impact for the Beasleys:

• 🏡 6 listings directly from Polygon-targeted postcards
• 📉 Reduced marketing spend by moving to smarter, focused direct mail
• 💵 $5,000–$15,000 commission per listing
• 📬 Ability to mail as few as 25 homes—ideal for any budget

Wise Pelican solidified their presence in these neighborhoods. People now know—if someone's selling, it better be their sign in the yard.

🛠️ Features for Success

For Chad and Jen, Wise Pelican brought precision, control, and support—transforming how they market.

• ✓The Polygon tool: Draw exact targeting zones, down to the street level
• ✓No mailing minimums: Market to as few or as many homes as needed
• ✓Top-tier postcard quality: High-impact design, consistent delivery
• ✓Real support: Access to a real person when help is needed