$4K Saved and Smarter Postcard Marketing with Wise Pelican
The Agent
- •Name: Nicole Stotelmyer
- •Company: Exit Success Realty
- •Location: Martinsburg, West Virginia
- •Specialty: Community engagement, agent branding, and neighborhood farming
👋 Meet Nicole Stotelmyer
Since switching to Wise Pelican, Exit Success Realty has saved nearly $4,000 on mailings, boosted agent visibility, and turned postcards into real listings and closings.
Behind that success is Nicole Stotelmyer, the Director of Marketing, who oversees strategy for 26 agents in Martinsburg, West Virginia. She manages a full marketing mix—from digital ads and print campaigns to social media, streaming, and community events—but when it comes to local visibility, Wise Pelican's postcards have proven to deliver the biggest impact.
🧩 The Challenge
Before Wise Pelican, Exit Success Realty relied on another vendor for postcard mailings. The process was clunky, the design tools were difficult to use, and the quality didn't match the brokerage's professional image.
Nicole wanted a postcard solution that was both cost-effective and easy to manage while delivering the polished look their agents deserved.
“We've saved almost $4,000 on postcard mailings since switching to Wise Pelican—and the quality is better, too. That's a win-win.”
Nicole Stotelmyer, Exit Success Realty
♟️ The Wise Pelican Winning Strategy
Nicole developed a consistent, results-driven approach to help agents stay visible and win more listings. Every time an agent closes a property, the brokerage sends out 100 postcards to the surrounding one-mile radius, promoting the agent's success within that neighborhood.
Using Wise Pelican's Express Editor, Nicole can easily customize each postcard with the agent's branding and listing details. The oversized postcard designs stand out in the mailbox, ensuring local homeowners take notice.
Plus, Wise Pelican's address verification prevents wasted marketing spend by automatically reimbursing undeliverable mail. Combined with powerful mailing list tools that target specific neighborhoods, this strategy keeps every campaign precise, professional, and cost-effective.
“The postcards are bigger than your traditional ones, so they really get noticed. Even if someone doesn't keep it, they still see our information—and that's priceless.”
Nicole Stotelmyer, Exit Success Realty
🎯 The Results
Switching to Wise Pelican has paid off in both savings and success:
- 💰 $4,000 saved in postcard mailings within a few months
- 📬 10–15 postcard campaigns sent each month for consistent exposure
- ☎️ Agents receiving direct calls from homeowners after seeing their postcards
- 🏡 More listings and recruits, as the brokerage's local visibility continues to grow
These results go beyond numbers. The postcards have helped agents win listings, maintain relationships with homeowners, and build a recognizable community presence that keeps Exit Success top of mind.
“Since switching to Wise Pelican, we've been sending 10 to 15 postcard campaigns every month, helping our agents market themselves and attract new business.”
Nicole Stotelmyer, Exit Success Realty
🛠️ Features for Success
Nicole credits Wise Pelican with making professional postcard marketing simple and efficient.
- ✓The oversized postcards stand out in the mailbox—even when recipients don't keep them, the brand sticks
- ✓The mailing list tools ensure hyper-local targeting and eliminate wasted spend
- ✓Customer support is responsive and reliable, helping Nicole resolve questions quickly
✅ Build Your Own Success Like Exit Success Realty
Exit Success Realty's experience shows how even small-market teams can scale smartly with consistent, high-quality direct mail.
Wise Pelican helps brokerages and agents maintain visibility, generate leads, and maximize ROI—all while saving time and money. Whether you're running a full team or managing your own listings, Wise Pelican makes it simple to market professionally, stay consistent, and grow your business.
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