Eric Kidwell Closes 15 Listings and Achieves a 10:1 ROI Using Monthly Postcards from Wise Pelican

The Agent

• •Name: Eric Kidwell
• •Company: Heart and Home Orlando
• •Location: Winter Garden, Florida
• •Specialty: Transitioned to a balanced business using direct mail

👋 Meet Eric Kidwell

By mailing postcards every month with Wise Pelican, Eric secured 12–15 listings annually, generated a 10:1 ROI, and built a nearly one-to-one postcard-to-listing ratio—turning direct mail into one of their most reliable and measurable sources of consistent seller leads.

Eric and his wife run Heart and Home Orlando, a husband-and-wife real estate team serving the greater Orlando area. While their YouTube presence continues to help attract motivated buyers, it was direct mail that helped shift their business toward sellers—bringing more balance, control, and long-term growth.

🧩 The Challenge

With most of their inbound leads coming from buyers, the Kidwells wanted to diversify and grow their listings pipeline. But getting seller leads consistently was tough, and like many agents, they didn't know where to start.

They had heard about farming. They had heard about postcards. But until they committed to sending cards every month, it all felt abstract.

♟️ The Wise Pelican Winning Strategy

The Kidwells built their postcard campaign with Wise Pelican's automated tools, sending out monthly cards with clear, seller-focused messaging. Over time, the results became predictable: nearly a 1-to-1 postcard-to-listing ratio.

Whether it was a 'Just Sold' or neighborhood-specific campaign, their brand stayed visible in mailboxes across Winter Garden. The process was simple to manage, easy to budget for, and became one of their most valuable tools.

🎯 The Results

Eric turned their seller marketing into a repeatable, ROI-driven machine:

• 🏡 12–15 listings per year from Wise Pelican mailings
• 📈 10:1 ROI on their postcard investment
• 📬 Monthly mailings keep their brand top of mind
• 🔁 1 postcard = 1 listing (on average, based on tracking)
• 📊 Closed 100 deals annually, now with more seller-side wins

Eric Kidwell didn't just experiment with postcards—they built a system around them. With consistent mailing, smart branding, and Wise Pelican's done-for-you setup, they turned marketing into measurable results.

🛠️ Features for Success

Wise Pelican helped Eric bridge the gap between buyer and seller lead generation—turning a buyer-heavy pipeline into a well-balanced, listing-producing strategy.

• ✓Consistent monthly automation so they never miss a mailing
• ✓High-quality postcard templates designed to convert
• ✓Simple budget tracking for easy ROI assessment
• ✓Predictable performance thanks to long-term mailing strategy