Amy Lands 12 Listings with 500% ROI Using Wise Pelican while Building Brand Power
The Agent
- •Name: Amy Rogers
- •Company: Brokers 12
- •Location: North Dakota
- •Specialty: Community-centered, personality-driven farming in a mid-size market
👋 Meet Amy Rogers
Based in a town of just 50,000, Amy knew standing out would take more than luck. Traditional lead generation wasn't giving her the lifestyle—or the consistency—she needed. That's when she found a better way: a system that kept working in the background, kept her top-of-mind, and let her show up in mailboxes month after month.
After selling 10 homes, generating $3 million in postcard-driven sales, and earning $90,000 in commission, Amy proved that all it took was a consistent strategy that delivered results—without the hassle of chasing leads.
🧩 The Challenge
Buying leads from third-party platforms meant hours of calls, most leading nowhere. She needed a smarter way to attract serious sellers without sacrificing her time or income.
She also wanted a way to stay top-of-mind with her community while reflecting her personality and values. But with limited time and design experience, she needed something easy to launch and maintain—a solution that offered professionally designed templates, accurate mailing lists, and an effortless way to stay consistent without managing every detail herself.
“In a town of 50,000, getting 12 listings from postcards is huge. About 10 have already closed—and that's just from people who saw my mail and called.”
Amy Rogers, Brokers 12
♟️ The Wise Pelican Winning Strategy
Amy launched her direct mail campaign during the slower fall and winter months—giving her time to build visibility before the spring rush. She focused on consistent postcard drops and leaned into creativity to stay memorable. From coloring sheets and recipes to home valuation postcards, every piece reflected her personal brand.
She also used Wise Pelican's filtering tools to build precise mailing lists and tailor her campaigns to the right homeowners. The result? A name-recognition machine.
“We've earned around $90,000 in commissions from our postcard campaigns. That's more than paid for itself.”
Amy Rogers, Brokers 12
🎯 The Results
Within a year, Amy closed 10 listings that came directly from postcard leads—plus more in the pipeline.
- 📬 12 listings generated, 10 already closed
- 💰 $90,000 in commissions earned
- 📈 $3 million in postcard-driven home sales
- 🧘♀️ Countless hours saved chasing cold leads
Amy's success proves that postcard farming isn't about shouting the loudest—it's about showing up consistently, with personality and precision.
“When I was buying leads, I spent three hours a day chasing dead ends. Now people call me because they saw my name in their mailbox.”
Amy Rogers, Brokers 12
🛠️ Features for Success
For Amy, Wise Pelican wasn't just a marketing platform—it was a way to buy back her time, build her brand, and still drive real revenue.
- ✓The Express Editor helped her create and launch postcards fast
- ✓Used Automated Seller Valuation postcards to drive instant engagement
- ✓Filtered mailing lists based on financing type and demographics
✅ Ready to Build Recognition Like Amy?
Amy's success proves that postcard farming isn't about shouting the loudest—it's about showing up consistently, with personality and precision.
Whether you're quirky, traditional, or somewhere in between, Wise Pelican makes it easy to connect with your community and close more deals—on your terms.
Start Mailing Today
A+ BBB Accredited
4.6 Stars | 184 Reviews
4.8 Stars | 580 Reviews
These Companies Have Seen Results With Wise Pelican
See how agents and businesses across the country are using consistent direct mail to generate listings, build their farms, and grow their business.
How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail
Bree Kruger - Great American Title
Biagio Lands 50 Listings & Earns $325K With Wise Pelican
Biagio Cerbelli - Assist-2-Sell
Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican
Ledeen Hangen - Really One Group
Frequently Asked Questions
Ready to Get Started?
Take the first step in generating leads with postcards by creating a Free Account. Simply fill out the form and you will be able to browse all of our templates!
Still have a question? Feel free to reach out to us by chat, email, or phone.