Alison Combines Farming, Events, and Wise Pelican to Generate $196K and 20+ Listings

The Agent

• •Name: Alison Harris
• •Company: Harris Home Team at Keller Williams
• •Location: Savannah, Georgia
• •Specialty: Multi-touch geographic farming with community-driven strategy

👋 Meet Alison Harris

Since launching her team in 2021, Alison has closed over 20 listings in her farm and already brought in $49,000 in 2025 from those targeted areas alone. Her strategy blends local engagement and consistent outreach—using events, giveaways, social media, and monthly postcards through Wise Pelican to keep her face and brand top of mind across her neighborhood.

It's a layered, relationship-first approach that builds familiarity and drives real results. As Alison puts it, 'Wise Pelican is just one part of a much bigger effort—but it plays an important role.' She mails monthly to a hand-selected group of five neighborhoods—about 1,071 homes in total—and backs up her marketing with yard sales, community movie nights, and vendor QR codes.

🧩 The Challenge

When Alison restarted her business in 2021, she knew she needed a different approach to stand out. Relying on one-off postcards or cold prospecting wasn't going to cut it—she needed a long-term strategy that could grow community trust and build recognition over time.

But sending monthly postcards to five different neighborhoods wasn't something she could do easily or affordably through local print shops. She needed a partner that could manage mailing lists, deliver consistently, and grow with her team.

♟️ The Wise Pelican Winning Strategy

Alison uses Wise Pelican to send postcards to her entire farm of over 1,000 homes—every single month. She designs her own creative, adds compelling calls to action, and targets both residents and absentee owners.

She also segments her lists to match her messaging—sending vendor resources to absentee landlords, QR codes to residents, and neighborhood event invites to those she hasn't met yet. Her marketing philosophy is all about contribution and community, not just hard sales.

Wise Pelican gives her the scale, flexibility, and targeting she needs—without having to manage clunky spreadsheets or slow mail vendors.

🎯 The Results

While Alison emphasizes that Wise Pelican is just one piece of her overall farm strategy, the numbers speak for themselves:

• 💰 $49,000 earned in the first 6 months of 2025 from a $9,120 postcard investment
• 📬 Over $196,000 generated so far from her farm strategy
• 🏘️ 20+ listings sourced from a consistent farm of 1,071 homes

Alison's layered approach—combining direct mail with events, social media, and community engagement—proves that postcards are most powerful when they're part of a bigger story.

🛠️ Features for Success

For Alison, direct mail is just one piece of a bigger strategy—and Wise Pelican helps her execute it efficiently.

• ✓Easy-to-purchase mailing lists for precise geographic targeting
• ✓Support for custom creative and bulk uploads
• ✓Timely delivery with no list size minimums
• ✓Consistent outreach, month after month