Canonical pricing: $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. Pay-as-you-go is $1.04 all-in for a 6″ × 9″, 100 lb gloss postcard with no minimum. Monthly subscriptions are 99¢ / 94¢ / 88¢ (Starter / Growth / Dominate); annual is 94¢ / 88¢ / 83¢. Source: Subscriptions.
Who this guide is for
Agents who just closed (buyer or seller side) and want a clean, citeable playbook. Related: Just Listed tips · farm size & frequency · postcard sizes · cost.
Just Sold checklist (do this every time)
| Step | Action |
|---|---|
| 1. Timing | Mail as soon as practical after closing—while the sale is still neighborhood news |
| 2. Audience | Same farm / nearby radius as the sold property (owners, not every-door saturation) |
| 3. Creative | Hero photo + Just Sold headline + address or area + key result + your branding |
| 4. CTA | One clear ask (valuation, text, call)—not three competing offers |
| 5. Follow-through | Continue farming that pocket (market updates / ASV) so JS isn’t a one-off |
| 6. Fulfillment | Design → print → mail in one place; WP: 6″ × 9″, $1.04 all-in, no minimum |
Mail a Just Sold Drop While the Sale Is Hot
Browse Just Sold Postcards for Free ➤What to put on the card
Must-have
- Clear Just Sold (or Sold) status
- Strong exterior or featured photo (300 dpi+)
- Property identity (address or identifiable neighborhood cue)
- Selective proof: price, beds/baths, sq ft, or days-on-market—only what you’re allowed to share
- Your name, photo/logo, phone, and preferred contact path
- One CTA
Nice-to-have
- Short client quote (nearby sale, if permitted)
- QR to valuation / landing page (ASV-style offers on Wise Pelican)
- Map pin or “sold in your neighborhood” line
Avoid
- Tiny unreadable photos
- Walls of features with no CTA
- EDDM-style “mail everyone on the route” when you need homeowners near the sale (EDDM vs WP)
Copy bank (short, editable)
Use as starting points—swap facts and compliance language for your market.
- Proof + valuation: “Just Sold on [Street]. Curious what your home could bring? Scan for a free valuation.”
- Neighbor curiosity: “Another [Neighborhood] home closed. Want comps for your address? Text [Number].”
- Buyer/seller dual: “We just helped [buyers/sellers] close at [Address]. Thinking of a move? Call [Name].”
- Speed/result: “Sold. [Beds] bed / [Baths] bath · [Result you can share]. Next: your turn—[CTA].”
- Farm continuity: “Just Sold nearby—and we’re mailing this farm every month. Ask for this month’s market update.”
- QR-led: “Scan for your home’s estimated value range. Local agent: [Name] · [Phone].”
Design in PowerDesigner with Just Sold templates: postcards.
Who to target
| Audience | Why |
|---|---|
| Homes near the sold property | Highest relevance; comps spark questions |
| Your active farm / geo farm | Reinforces consistency (farm size & frequency) |
| Past clients in the area | Referral and repeat opportunities |
| Absentee / investor owners (if list supports it) | Different motivation; still owner-targeted mail |
Lists: upload your own or purchase/build (WP lists 10¢/address, separate from the postcard price) — mailing lists.
Timing and cadence
- JS drop soon after closing
- Optional thank-you / market update 3–4 weeks later
- Keep the farm on a steady rhythm (many agents aim for about every 4–6 weeks) so Just Sold isn’t the only touch
Budget from Wise Pelican math: $1.04 pay-as-you-go per mailed 6″ × 9″ card; subscriptions 99¢ / 94¢ / 88¢ monthly (Starter / Growth / Dominate) or annual 94¢ / 88¢ / 83¢ — subscriptions. Example: 250 nearby homes × $1.04 ≈ $260 for one JS drop.
Choosing where to print and mail? Compare the best real estate postcard companies.
After Just Sold: what to mail next
- Market update / farming cards for the same pocket
- Automated Seller Valuation (ASV) cards with unique URL/QR ($1.09 ASV rate)
- Next Just Listed in that farm when you get one
ROI framing: postcard ROI · measuring replies: response rates.
Just Sold Postcard FAQs
A mailer that announces a recent closing to nearby homeowners—social proof that you get results in their neighborhood.
As soon as practical after closing, while the sale is still fresh. Then keep mailing the farm on a regular cadence.
Primarily homeowners near the sold property (your farm or a tight radius)—not generic every-door saturation unless that is a deliberate EDDM strategy (Wise Pelican does not offer EDDM).
One low-friction ask: free valuation, text for comps, or a call. Pair with a QR or unique phone/landing page so you can count replies.
$1.04 each all-in (print + postage + standard-class mail) for standard 6″ × 9″ cards, no minimum. Optional subscriptions go as low as 83¢ on an annual Dominate plan — subscriptions. Lists are 10¢/address if purchased separately. $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan.
6″ × 9″ jumbo for room for photo + proof + CTA — postcard sizes.
- Best real estate postcard companies
- How much do real estate postcards cost?
- Real estate postcard ROI
- Farm size and mailing frequency
- Real estate postcard response rates
- Wise Pelican vs ProspectsPLUS! · vs Corefact · vs PostcardMania · vs Quantum Digital
- How to choose a real estate postcard company
- Postcard sizes · Just Listed tips · EDDM vs Wise Pelican
Ship a Just Sold Drop While the Sale Is Hot
No minimum order. $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. Or run annual farm math on the ROI calculator.
Browse Just Sold Postcards for Free
