Getting your real estate license is only the first step to being an effective real estate agent. To do well, you also have to master the art of marketing and sales. Without it, you will find that your business will dry up, and you won’t have that constant stream of leads you need to be successful.
Why Real Estate Marketing Is a Crucial Step for Agents
Unless you have an outstanding reputation already, it is tough to have a constant pipeline of people coming in to use your services. It makes marketing all the more important, and it is something that your agency cannot do without.
However, as a real estate agent, certain marketing methods will give you much better results than others. You also must look at the fact that you might not always have the time needed to make a marketing method work effectively.
Various marketing methods can deliver results that will exceed the amount of time and effort you put in to get them going. You also have to understand how you can leverage new technologies we use today to make your marketing efforts reach more people. It is one of the many things that real estate professionals have to understand in today’s world.
Here are 20 different ways a Real Estate Agent can market themselves.
1. Generate a Strong Online Presence as a Real Estate Expert
One of the first things every real estate agent needs to understand is that the online world holds the key to success. The majority of your real estate marketing should happen online, as this is where most people are going to try to find a property.
The main challenge is that marketing online requires a completely different mindset and skillset to what you are probably used to. It also requires that you have a good understanding of various methods and platforms.
For example, the mindset and knowledge you need to market on Facebook will be completely different from marketing on Google. You might need to hire many professionals to get the results you desire from these marketing methods.
No matter what you do, you must build a strong foundation of knowledge to achieve exceptional results in your online marketing endeavors. While realtor marketing has changed dramatically with the introduction of the Internet, some foundational things will always stay the same.
2. Combine Online Marketing with Postcards for Maximum Effectiveness
While there are some instances where real estate agents can get away with an exclusively online approach to marketing, top-producing Realtors and teams combine their online efforts with real estate mailers.
Direct mail postcards and the real estate industry have had a long and successful track record, and for one very good reason: real estate postcards work. Although it doesn’t scale and reach as large of an audience as Google or Facebook Ads will, the focus on a particular subdivision(s) will allow you to stand out as an expert in your target area.
The biggest distinction between online marketing and direct mail marketing is while the former is mostly effective for obtaining buyers leads, real estate postcards are great for generating listings, which play an even further role in establishing expertise in an area.
Why? When you list a home, it’s your information that goes on the For Sale sign; it’s your headshot that gets placed in the marketing materials. That extra brand recognition is absolute gold in real estate, and postcard marketing is the most effective way to stand out.
3. Build a Website and Blog
An online presence is a crucial part of being successful at marketing in real estate. It is why you must have a website and a blog as the foundation of your brand. Many real estate agents start with social media, but that would be a massive mistake.
A website or blog is the foundation you need to start building up a consistent brand. It is the place you can post your content and promotional material. It is also a place where you can show listings and do advanced presentations that you could not do anywhere else.
Most importantly, when you build a blog, you are building a great asset that will be useful to you for years to come.
4. Be Present On Social Media
It is crucial to have a presence on social media because this is where most people will spend their time. While social media is not especially tuned for people looking to buy property, it is still a place where you can reach their eyeballs and build a brand. You can use many strategies to build a brand on social media, but the most important thing is posting useful content and engaging material.
You can provide educational guides and other important content that will entice people to want to visit your website. They will also want to subscribe to your page when you post funny and extremely entertaining memes. By doing these things, you can get people to associate you with funny and engaging content.
They will be more likely to buy from you based on your personality. Your content will also be shared by many more people, which will build your profile even further.
5. Use SEO Optimization to Drive Organic Traffic to Your Website
One way of having a steady stream of traffic to your website is to use SEO techniques. The crucial thing about SEO is finding the right keywords to target. After finding great keywords, you can then create SEO content and materials to get your website to the top of Google rankings.
The website at the top of its rankings gets about 70% of the traffic, and you could get many targeted visitors towards your website.
If you can enhance the look and feel of your website, you are much more likely to get results when combined with SEO. After you have ranked your website at the top, you only have to spend time and effort maintaining things to get the same results.
6. Buy Ads on Google for Quick Traffic
For the real estate agents that are not interested in doing long-term marketing and traffic building, you have Google PPC ads as a way to get quick traffic to your website.
This marking method is for the real estate agents that have a lot of money they are willing to spend upfront to gain traction faster. PPC marketing is a foundational part of Internet marketing. However, it is very costly to do upfront.
It is even more difficult to do if you don’t know what you are doing. You could spend a lot of time and money doing PPC marketing without any results. It is why hiring an expert is crucial to getting the results you want with this marketing method.
7. Master Facebook Advertising
Facebook marketing is similar to PPC marketing except that you can now use images. That one factor changes things considerably, and you have to understand the different contexts in which people are using each platform. People using Facebook are there to look at articles and interact with their family or friends. However, people searching on search engines are looking to get information about a certain topic.
With the way things are, it is crucial to understand how to market effectively on Facebook. It is the second most popular online marketing channel, and it is only growing with time. It is also the channel that offers you the most targeting options. Facebook has collected a wealth of information on the people using its platform, and you can turn that information into more conversions for your real estate empire.
8. Build a Page on Facebook
You don’t just have to pay for advertising on Facebook if you are a real estate agent. You can also build your own fan page turn it into a brand. However, you have to remember that this method isn’t as lucrative as you think.
Facebook only allows you to target a small percentage of people with each post you make, and you will have to pay extra to reach everyone. You are also not in control of the page, and it could get shut down at Facebook’s discretion. That is a major factor you have to remember when using platforms that are not your website.
Additionally, when you combine a Facebook page with their Custom Audience platform, you can narrow your marketing efforts towards your target audience.
9. Use Drone Footage to Showcase Homes
One aspect of marketing that many people never talk about is the quality of the footage used to showcase our property. Real estate agents take for granted how important presentation is in their business. You must present properties in the right way, which means having a good understanding of what appeals to potential buyers.
The drone industry has taken off in recent years, and it is something you can use to showcase your properties. You can spice up your virtual tours by having a drone photographer build a 3D map of the property. People are more willing to look at the property when they know it is laid out in beautiful 3D.
They will also be able to make a much better decision without having to visit the property themselves. It means that people who are coming to visit are the ones who have seen the virtual tour and like the property.
10. Create Email Newsletter for Prospective Buyers
One of the things about marketing on other platforms is that you don’t control your customer list. It is why email marketing is such a crucial component of realtor marketing. By using email marketing, you can have an audience that is completely yours. You can continue to market to them on your own terms, and it is something that you can grow into a substantial asset.
The key to email marketing is to build in value when sending messages to people. It means providing valuable content without too much promotion. You also need to have a good content schedule to keep people interested and occupied.
Only a certain subset of people will ever be in the target market at any one time, but you guarantee that you will reach them when they get to that stage.
11. Create Professional Video Introductions for Every Property
A professional video introduction is a great way for you to improve your brand. By using this technique, you are much more likely to give people the impression that you are one of the more successful people in the real estate agent industry.
The more professional your presentations and videos, the better you will be at attracting prospective buyers. It will give these buyers the feeling that you are someone they can trust and depend on.
It will also ensure that they are getting an accurate picture of what the property looks like. When they show up, it means they are a lot more interested than someone who has only seen a few old and blurry pictures.
12. Build a Brand on LinkedIn
LinkedIn is also a great place for you to build up your brand. It is usually the place where professionals will hang out on the Internet. If you are looking to attract a professional audience to one of your properties, it might be the right choice for you.
However, you must understand how marketing on LinkedIn works so that you don’t overdo it and get banned. Professional courtesy is quite important there, and it is something you need to understand very well.
13. Network with Other Real Estate Agents
Building a network of people in your industry is always a great way to maintain a strong business. This marking method works in every industry, and the real estate industry is no different. You will be able to send potential customers you cannot sell over to your counterparts and vice versa.
It is an excellent way for you to get a steady stream of customers without doing anything. It is also something you can do with your customers as well, and it is a great marketing method that doesn’t cost you much money. All you have to do is to be friendly and deliver exceptional service so that people will want to talk about you to their friends and family.
14. Build a Presence on Twitter
Twitter is a social media website that has some of the most famous people posting daily. It is an excellent way for you to build a brand and reach a broad audience.
If your tweet goes viral, you could potentially have hundreds or even thousands of people visiting your website. The key to success here is to slowly and consistently build a following by providing valuable information and a lot of humor. It is one of the easiest ways to be successful with social media, and it is a website that will be here for a long time.
15. Don’t be Afraid to Cold Call
One of the most intimidating marketing methods is cold calling. It is essentially calling someone out of the blue to try and pitch what you are selling. Many people are afraid of this marking method, but it is usually the best way to succeed.
Cold calling is also the most lucrative because you have access to an almost unlimited number of people. If you do the preparations correctly, you will also get a targeted list of people you can reach out to.
Cold calling is also a method that will always be here. Because of its lack of popularity, it is something you can do without too many competitors. It is one of the easiest marketing methods to use on people in your local.
16. Print Business Cards
You should always have a stack of business cards to hand out to people in your local area. It is an effective way of branding your business, and it doesn’t cost you a lot of money.
The cost is a designer and the price of printing the cards. Once you have handed the cards out, you can expect to get calls as people go into the property market.
17. Send Real Estate Postcards
REALTOR postcards are a great way of marketing to potential customers. It allows you to keep in touch without being too overbearing. It is usually a great way of marketing to people on the fence about using your services.
When sending postcards, it is imperative to use a service that focuses on real estate postcards. Their postcard templates for real estate should be easy to customize, full color, and not require any order minimums.
18. List Your Properties on Popular Real Estate Websites
One of the easiest ways to market your properties is to list them on major real estate websites. There are websites like Zillow that allow you to list your properties, and they are home to a massive audience. When you list your properties on these platforms, you get access to millions of visitors every month.
It could potentially change your entire business, as you would have people interested in your property without doing any other form of marketing. By doing things this way, you are much more likely to find success when promoting your next property.
19. Constantly Monitor and Innovate Over Your Competition
It is not enough for you to be a great marketer in your field. You also have to keep constant tabs on your competition to know what they are doing. Marketing is essentially a battlefield, and you have to win against your competitor.
It means figuring out what they are doing and finding ways to do it better for your potential customers. The best real estate agents are the ones that understand this reality.
20. Be Willing to Spend Money on Talented Photographers and Video Editors
When it comes to creating content for your marketing empire, you have to be willing to spend a lot of money to get the best. The best people in this industry are usually the ones who cost the most to hire. However, the one piece of content that they will produce for you will be seen by many people.
It means the return you get from using these services will be a lot better than the cost of those services. That should be your mindset when hiring outside talent to do anything in your business.
These 20 marking methods are a great way for real estate agents to be successful. Real estate marketing should be done offline and online to ensure you have maximum success. Postcards are great because they allow you to target both online and offline customers without much effort.
You can use Wise Pelican to get access to ready-made templates for your postcards. Sign up for a free account today by clicking the link below: