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      Geo Farming Real Estate Postcard Templates by Wise Pelican

      Geographic farming is still the most popular method of generating listings, and our geo farming postcards are the perfect way to maximize your ROI.

      Regardless if you are a solo real estate agent with one geographic farm, or a real estate team with several agents looking to capitalize on a hot market, Wise Pelican makes marketing for listings easy and with minimal time invested.

      By creating a free account you’ll be able to see all of the various geo farming postcard templates offered and how our real estate farming system works.


      “We love working with Wise Pelican – they are efficient and creative and quick – but most of all, they are effective! Our farm area is getting to know us through our regular mailings and we often receive compliments about the design!”
      Grant Muller

      Living Spaces - Denver, CO

      Popular Real Estate Geo Farming Postcard Samples

      Some of our most popular real estate farming postcards can be seen below.  Or, if you want something specifically tailored to your brand, we can create a completely custom template. Over 95% of our clients use one of our hundreds of pre-built templates and simply swap out the images and contact info. 

      All Geo Farming postcards are a jumbo 6×9 high gloss heavy stock. Full-color on both sides.

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      Professional real estate farming postcards templates that can be easily modified in your browser

      We have hundreds of postcard designs to choose from.

      We mail jumbo full-color 6×9 postcards that are sure to grab attention.  Because our system starts with a professional quality Adobe InDesign template (what the pros use), you get the ease of modifying in your browser, without sacrificing professionalism and sophistication.

      Integrated Mail Campaign Tracking

      Our extremely simple to use, proprietary postcard tracking system, allows you to track the postcards as they pass through the USPS system so you know when they get delivered in your farm or to your sphere. If you’re mailing on behalf of someone else, they can even have their own login to track just their campaigns.

      You’ll never have to worry whether the postcards are actually getting delivered to your mailing lists again.


      USPS Tracking Map
      Build A Mailing List By Drawing A Polygon

      Use Our List Builder or Upload Your Own List

      Utilize our list builder to create your geo farm lists based on the radius around an address, the subdivision name (where available), or draw a polygon on a map. You can easily create multiple lists of different real estate farm areas and then continuously mail each list with targeted mail pieces. 

      Alternatively, upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

      We’ll scrub and update your lists according to the USPS National Change of Address database so that your postcards are getting delivered to the homeowner, even if they’ve moved out of the home or are gone for the season. This is useful both for your farm lists as well as for your sphere of influence mailing lists.

      Automated Seller Valuation Templates

      Real estate agents / REALTORs can utilize our pre-built automated seller valuation templates to mail postcards with unique links for recipients to find out how much their home is worth.

      Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation


      Automated Seller Valuation

      Yes, all of our real estate postcard templates are just 75¢ per postcard

      which includes printing, postage, and mailing!

      Additional Service Offerings and Pricing

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      Automatic Seller Valuations

      5¢ Additional Per Postcard

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      First Class Mail

      21¢ Additional Per Postcard

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      Mailing Lists

      10¢ Per Address

      No Credit Card and No Purchase Required to Create Account

      Best of Both Worlds

      We have hundreds of postcard templates to choose from or you can provide your own design

      Postcard Tracking

      Easily track your postcard campaigns and see when pieces are delivered. Provide others with the ability to track mail pieces

      List Management

      Upload lists and select which lists to include with each mailing campaign. No list? We’ll build one for you

      Always Up To Date Lists

      We Utilize the USPS NCOA Link database to update addresses on every mailing

      No Minimum Order Qty

      We know it seems too good to be true, but our proprietary system allows us to fulfill orders of all sizes

      Pre-Schedule Mailings

      Create mailings and schedule them to go out in the future so that you can be consistent

      Ways to Maximize Your Geo Farming Postcard Campaign

      Finding the right geographic farm is an absolute must in order to maximize your ROI. 

      1. Farm-Friendly Turnover Rate. Find an area with at least 5-6 percent annual turnover rate (e.g. if there are 200 homes in the subdivision, 12 homes sold per year is an excellent number).

      2. Avoid Agent Saturation. Take a look at how many listing agents are listing and selling homes in that area. If an agent has more than 25-percent of the listings in a given subdivision, look for a more lucrative geographic area.

      3. Mail Postcards Consistently. Whether the size of your farm is 100 homes or 1000 homes, consistency is key. Schedule 12 months of postcards at a minimum and stick to a monthly mailing schedule.

      Best Real Estate Postcards to Send

      Here is a brief summary of the best postcards to send your geo farm. They are in order of importance:

      Just Sold Postcards

      Just Listed Postcards

      Market Update Postcards

      Automated Seller Valuation Postcards

      Proof of production postcards always come first because these are the most likely to get you another listing. When you don’t have listings to market, then you mail market update farm postcards and automated seller valuation farm postcards.


      Next Step: Create a Free Account to See All Templates and How the System Works

      If you still have questions, you probably haven’t created your free account yet.  This takes just seconds and generally answers all of your questions instantly. There’s no credit card required.

      Once in the system, you’ll be able to chat with us and get any additional questions answered.

      No Credit Card and No Purchase Required to Create an Account