real estate marketing Tips, tricks, strategies, and ramblings

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The Keys to Split-Testing Direct Marketing Campaigns

The Keys to Split-Testing Direct Marketing Campaigns

One of the biggest challenges real estate agents and marketing teams face is: How do we know if our campaigns are going to be effective? Split-testing, also known as A/B testing, is one of the most effective strategies when it comes to figuring out which campaign will...

Direct Mail is Best Used for Obtaining Listings

Direct Mail is Best Used for Obtaining Listings

Why don’t we use direct mail to obtain real estate buyers? Every day, realtors who are interested in converting renters into buyers ask for our assistance with direct mail postcards.  While we’re happy to assist them, we don’t  recommend that our real estate clients...

The Keys to Split-Testing Direct Marketing Campaigns

The Keys to Split-Testing Direct Marketing Campaigns

One of the biggest challenges real estate agents and marketing teams face is: How do we know if our campaigns are going to be effective? Split-testing, also known as A/B testing, is one of the most effective strategies when it comes to figuring out which campaign will...

Direct Mail is Best Used for Obtaining Listings

Direct Mail is Best Used for Obtaining Listings

Why don’t we use direct mail to obtain real estate buyers? Every day, realtors who are interested in converting renters into buyers ask for our assistance with direct mail postcards.  While we’re happy to assist them, we don’t  recommend that our real estate clients...

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