real estate marketing Tips, tricks, strategies, and ramblings

Every time someone checks their mailbox, they will receive direct mail. Whether it’s in the form of a postcard, a letter, or some other direct mail piece, direct mail still has an important place in an overall marketing strategy.  However, in order to be successful...

So many real estate teams and agents are eager to place most of their theoretical eggs in the email marketing basket when they want to reach prospective clients. Although there are plenty of valid reasons why email has plenty of advantages, it doesn't necessarily mean...

Compared to the Printing Press pictured above, the ability to share information with people has improved dramatically. Direct mail, and direct marketing as we know it, has been around for over a hundred years. On a near-daily basis, we all receive a variety of direct...

One of the biggest challenges real estate agents and marketing teams face is: How do we know if our campaigns are going to be effective? Split-testing, also known as A/B testing, is one of the most effective strategies when it comes to figuring out which campaign will...

Consistency is Key for Direct Mail Campaigns Many real estate agents get into the real estate business because they believe that it’s a good way to get rich quick.  It doesn’t take long to learn that real estate can be extremely profitable. However, just like any...

Why don’t we use direct mail to obtain real estate buyers? Every day, realtors who are interested in converting renters into buyers ask for our assistance with direct mail postcards.  While we’re happy to assist them, we don’t  recommend that our real estate clients...