real estate marketing Tips, tricks, strategies, and ramblings
All things real estate, direct mail, digital marketing, and things we just like to talk about
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
26 Awesome Pop-By Ideas for Realtors
Staying connected with past and prospective clients is an essential aspect of a successful real estate agent’s marketing efforts. While there are many methods that you can use to keep in touch, a smart idea is to pop by their house from time to time. By simply...
5 Great 4th of July Marketing Ideas for Real Estate Agents
July 4 is a unique holiday because it brings together entire communities to celebrate with food, music, fireworks and other festivities. As a patriotic community celebration, this is the ideal time for you to market yourself as a real estate agent. After all, branding...
How do Interest Rates Impact the Real Estate Market?
It may seem like everyone is talking about interest rates today. Interest rates have been front and center in news headlines recently, so you may not be surprised to hear your fellow real estate agents express their concerns about the impact that interest rates will...
Recruiting Real Estate Agents: Why, How, and When
Building an effective top-producing real estate team is essential for your success, but it is also easier said than done. After all, many real estate teams are vying for attention from the same pool of candidates. At the same time, real estate agents who have...
7 Must-Have Real Estate Marketing Materials
The real estate industry is highly competitive, so finding a way to get noticed and to differentiate yourself is important. In fact, there are more than 1.5 million Realtors in the United States, and more are licensed each day. Of course, many real estate agents throw...
How to Successfully Utilize Property Management Postcards
Both long-term and short-term rentals offer investors several incredible benefits. For example, financial benefits include a relatively stable stream of income, property value appreciation and tax write-offs. As lucrative as a rental property can be, however, there...
The Ultimate Guide to Success with Direct Mail Postcards
In the digital world that we live in, it may be easy to assume that your real estate business’s marketing campaign should focus exclusively on email and online marketing efforts. These efforts include social media marketing, paid search ads and online display ads....
How Real Estate Agents use Social Media Marketing to Generate Leads
Your ability to effectively connect with your target audience through marketing plays a major role in your success as a real estate agent. Traditionally, methods like newspaper ads, mailers and other marketing avenues were heavily used by real estate agents to reach...
Door Knocking in Real Estate – Is It Worth the Effort?
For decades, motivated real estate agents have been pounding the pavement to meet potential clients face-to-face. Door-knocking real estate agents may not be received well by all homeowners, but the practice can yield tremendous benefits when done strategically....
A Comprehensive Guide to a Real Estate Showing Assistant
When you were just starting out as a real estate agent, you likely were scrambling to find as many leads as you could. Cold calling, canvassing neighborhoods and other similar efforts may have consumed the bulk of your time. Because of your hard work, you may now feel...
5 Great Real Estate Call to Action Phrases
At the most fundamental level, the goal of advertising is to drive a potential customer to take a specific action. For real estate agents, you ultimately want a new client to start their buying or selling process. The reality is that even the most well-worded...
Top 7 Real Estate Goals that Help Agents Grow Their Business
and As a real estate agent, it is easy to get stuck in a rut doing the same thing every day without making any real progress on advancing in your career. The result is that you spend long hours working and still find yourself failing to achieve the results that you...
Why You Shouldn’t Use USPS EDDM
Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. What is USPS EDDM? First, let’s take a look at what this...
26 Awesome Pop-By Ideas for Realtors
Staying connected with past and prospective clients is an essential aspect of a successful real estate agent’s marketing efforts. While there are many methods that you can use to keep in touch, a smart idea is to pop by their house from time to time. By simply...
5 Great 4th of July Marketing Ideas for Real Estate Agents
July 4 is a unique holiday because it brings together entire communities to celebrate with food, music, fireworks and other festivities. As a patriotic community celebration, this is the ideal time for you to market yourself as a real estate agent. After all, branding...
How do Interest Rates Impact the Real Estate Market?
It may seem like everyone is talking about interest rates today. Interest rates have been front and center in news headlines recently, so you may not be surprised to hear your fellow real estate agents express their concerns about the impact that interest rates will...
Recruiting Real Estate Agents: Why, How, and When
Building an effective top-producing real estate team is essential for your success, but it is also easier said than done. After all, many real estate teams are vying for attention from the same pool of candidates. At the same time, real estate agents who have...
7 Must-Have Real Estate Marketing Materials
The real estate industry is highly competitive, so finding a way to get noticed and to differentiate yourself is important. In fact, there are more than 1.5 million Realtors in the United States, and more are licensed each day. Of course, many real estate agents throw...
How to Successfully Utilize Property Management Postcards
Both long-term and short-term rentals offer investors several incredible benefits. For example, financial benefits include a relatively stable stream of income, property value appreciation and tax write-offs. As lucrative as a rental property can be, however, there...
The Ultimate Guide to Success with Direct Mail Postcards
In the digital world that we live in, it may be easy to assume that your real estate business’s marketing campaign should focus exclusively on email and online marketing efforts. These efforts include social media marketing, paid search ads and online display ads....
How Real Estate Agents use Social Media Marketing to Generate Leads
Your ability to effectively connect with your target audience through marketing plays a major role in your success as a real estate agent. Traditionally, methods like newspaper ads, mailers and other marketing avenues were heavily used by real estate agents to reach...
Door Knocking in Real Estate – Is It Worth the Effort?
For decades, motivated real estate agents have been pounding the pavement to meet potential clients face-to-face. Door-knocking real estate agents may not be received well by all homeowners, but the practice can yield tremendous benefits when done strategically....
A Comprehensive Guide to a Real Estate Showing Assistant
When you were just starting out as a real estate agent, you likely were scrambling to find as many leads as you could. Cold calling, canvassing neighborhoods and other similar efforts may have consumed the bulk of your time. Because of your hard work, you may now feel...
5 Great Real Estate Call to Action Phrases
At the most fundamental level, the goal of advertising is to drive a potential customer to take a specific action. For real estate agents, you ultimately want a new client to start their buying or selling process. The reality is that even the most well-worded...
Top 7 Real Estate Goals that Help Agents Grow Their Business
and As a real estate agent, it is easy to get stuck in a rut doing the same thing every day without making any real progress on advancing in your career. The result is that you spend long hours working and still find yourself failing to achieve the results that you...