So many real estate teams and agents are eager to place most of their theoretical eggs in the email marketing basket when they want to reach prospective clients. Although there are plenty of valid reasons why email has plenty of advantages, it doesn’t...
The ability to share information with people has improved dramatically to say the least since the invention of the printing press. Direct mail, and direct marketing as we know it, has been around for over a hundred years. On a...
One of the biggest challenges real estate agents and marketing teams face is: How do we know if our marketing campaigns are going to be effective? Split-testing, also known as A/B testing, is one of the most effective strategies when it comes to figuring out which...
Consistency is Key for Direct Mail Campaigns Many real estate agents get into the real estate business because they believe that it’s a good way to get rich quick. It doesn’t take long to learn that real estate can be extremely profitable. However, just like any...
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